{"id":13212,"date":"2017-07-05T10:53:57","date_gmt":"2017-07-05T14:53:57","guid":{"rendered":"https:\/\/www.beyondmommying.com\/blog\/?p=13212"},"modified":"2017-07-05T10:55:47","modified_gmt":"2017-07-05T14:55:47","slug":"2017-quarter-2-check","status":"publish","type":"post","link":"https:\/\/www.beyondmommying.com\/blog\/2017\/07\/05\/2017-quarter-2-check\/","title":{"rendered":"2017 Quarter 2 Check In"},"content":{"rendered":"<p>2nd quarter 2017 was easily the best yet for Beyond Mommying.\u00a0There were a lot of factors at play that made the quarter so successful\u00a0and while there is still plenty of room to grow, I definitely can&#8217;t complain about the progress I&#8217;ve seen.<\/p>\n<p>Here are the highlights from Quarter 2, 2017:<\/p>\n<ul>\n<li>My 2nd highest earnings ever (would have been my highest had I received two outstanding payments I&#8217;ve been waiting for, one of which just came in as I was typing this up!)<\/li>\n<li>May 2017 was my most pageviews ever, exceeding every goal I&#8217;ve ever set.<\/li>\n<li>My Facebook page likes have grown consistently, especially over the past few weeks.<\/li>\n<li>My Pinterest followers grew by 8% while my Twitter, Instagram and Google+ saw minimal growth.<\/li>\n<\/ul>\n<p>But with all that, I&#8217;ve noticed an interesting trend over time: my referrals have not drastically increased. I&#8217;ve had peaks from things being shared on Facebook or repinned on Pinterest which has definitely helped my pageviews, but\u00a0I&#8217;m beginning to realize that&#8217;s not what&#8217;s driving consistent traffic to Beyond Mommying.<\/p>\n<p>Take Facebook for example. When I began Beyond Mommying in January 2013, Facebook was the only social media platform I was using (social media has never been my thing!) But interestingly, aside from a few peaks, my average Facebook referrals since December 2013 (when I installed Google Analytics) has remained consistent. In fact, I have many months now with\u00a0<em>less<\/em> referrals than I had 3 years ago!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13213\" src=\"https:\/\/www.beyondmommying.com\/blog\/wp-content\/uploads\/2017\/07\/q2-2017-fb-referrals.png\" alt=\"\" width=\"925\" height=\"333\" srcset=\"https:\/\/www.beyondmommying.com\/blog\/wp-content\/uploads\/2017\/07\/q2-2017-fb-referrals.png 925w, https:\/\/www.beyondmommying.com\/blog\/wp-content\/uploads\/2017\/07\/q2-2017-fb-referrals-300x108.png 300w, https:\/\/www.beyondmommying.com\/blog\/wp-content\/uploads\/2017\/07\/q2-2017-fb-referrals-600x216.png 600w, https:\/\/www.beyondmommying.com\/blog\/wp-content\/uploads\/2017\/07\/q2-2017-fb-referrals-390x140.png 390w\" sizes=\"auto, (max-width: 925px) 100vw, 925px\" \/><\/p>\n<p>Pinterest has been a similar story. while I initially had a jump in traffic when I actually began using it in January of 2016 and I saw quick growth, the recent algorithm change greatly decreased my Pinterest referrals and life on Pinterest right now feels like a crap shoot: I throw a bunch of stuff out there and hope something good happens!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13215\" src=\"https:\/\/www.beyondmommying.com\/blog\/wp-content\/uploads\/2017\/07\/q2-2017-pin-referrals.png\" alt=\"\" width=\"930\" height=\"271\" srcset=\"https:\/\/www.beyondmommying.com\/blog\/wp-content\/uploads\/2017\/07\/q2-2017-pin-referrals.png 930w, https:\/\/www.beyondmommying.com\/blog\/wp-content\/uploads\/2017\/07\/q2-2017-pin-referrals-300x87.png 300w, https:\/\/www.beyondmommying.com\/blog\/wp-content\/uploads\/2017\/07\/q2-2017-pin-referrals-600x175.png 600w, https:\/\/www.beyondmommying.com\/blog\/wp-content\/uploads\/2017\/07\/q2-2017-pin-referrals-390x114.png 390w\" sizes=\"auto, (max-width: 930px) 100vw, 930px\" \/><\/p>\n<p>And while that is all very frustrating, there is a golden lining: my total pageviews (darker blue on graph below) have consistently been increasing! There are definitely peaks (often corresponding to Facebook shares or Pinterest repins) and I&#8217;m seeing more extreme ups and downs that I experienced in the early days but overall, my monthly pageviews are consistently growing.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13217\" src=\"https:\/\/www.beyondmommying.com\/blog\/wp-content\/uploads\/2017\/07\/q2-2017-growth-1.png\" alt=\"\" width=\"938\" height=\"333\" srcset=\"https:\/\/www.beyondmommying.com\/blog\/wp-content\/uploads\/2017\/07\/q2-2017-growth-1.png 938w, https:\/\/www.beyondmommying.com\/blog\/wp-content\/uploads\/2017\/07\/q2-2017-growth-1-300x107.png 300w, https:\/\/www.beyondmommying.com\/blog\/wp-content\/uploads\/2017\/07\/q2-2017-growth-1-600x213.png 600w, https:\/\/www.beyondmommying.com\/blog\/wp-content\/uploads\/2017\/07\/q2-2017-growth-1-390x138.png 390w\" sizes=\"auto, (max-width: 938px) 100vw, 938px\" \/><\/p>\n<p>So, what&#8217;s the deal? How am I seeing consistent growth when Facebook and Pinterest are no longer playing nice? I have a pretty good following of people coming to Beyond Mommying directly and consistently which has grown over time, which is awesome.<\/p>\n<p>But there is one other\u00a0little thing that is making a big difference:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13218\" src=\"https:\/\/www.beyondmommying.com\/blog\/wp-content\/uploads\/2017\/07\/q2-2017-organic-search.png\" alt=\"\" width=\"934\" height=\"312\" srcset=\"https:\/\/www.beyondmommying.com\/blog\/wp-content\/uploads\/2017\/07\/q2-2017-organic-search.png 934w, https:\/\/www.beyondmommying.com\/blog\/wp-content\/uploads\/2017\/07\/q2-2017-organic-search-300x100.png 300w, https:\/\/www.beyondmommying.com\/blog\/wp-content\/uploads\/2017\/07\/q2-2017-organic-search-600x200.png 600w, https:\/\/www.beyondmommying.com\/blog\/wp-content\/uploads\/2017\/07\/q2-2017-organic-search-390x130.png 390w\" sizes=\"auto, (max-width: 934px) 100vw, 934px\" \/><\/p>\n<p>Organic search traffic has become Beyond Mommying&#8217;s\u00a0number 1 source of traffic, and last quarter my search referrals were almost\u00a0double\u00a0all of my social media referrals <em>combined<\/em>!<\/p>\n<p>Honestly, I&#8217;m not sure what I&#8217;ve done to get Google to like me so much, but I&#8217;ll gladly take the increased traffic it&#8217;s been getting me over time! At some point I installed and starting using the Yoast SEO plugin which certainly hasn&#8217;t hurt. And while I get virtually no traffic from Google+ itself (37 total referrals in the past 3 1\/2 years!), I read something that sharing your links on Google+ pleases the Google gods so when I began using Buffer more consistently last year to schedule my Twitter and Pinterest, I started scheduling Google+ posts as well, and it certainly hasn&#8217;t hurt anything.<\/p>\n<p>A few weeks ago, a very simple question was posed in a lovely blogger group I&#8217;m part of:\u00a0<em>How do you know when to throw in the towel?<\/em>\u00a0It&#8217;s something I&#8217;ve struggled with more and more throughout my journey with Beyond Mommying. But my response to the group?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13219\" src=\"https:\/\/www.beyondmommying.com\/blog\/wp-content\/uploads\/2017\/07\/blogging-waves-birth.png\" alt=\"\" width=\"451\" height=\"378\" srcset=\"https:\/\/www.beyondmommying.com\/blog\/wp-content\/uploads\/2017\/07\/blogging-waves-birth.png 451w, https:\/\/www.beyondmommying.com\/blog\/wp-content\/uploads\/2017\/07\/blogging-waves-birth-300x251.png 300w, https:\/\/www.beyondmommying.com\/blog\/wp-content\/uploads\/2017\/07\/blogging-waves-birth-298x250.png 298w, https:\/\/www.beyondmommying.com\/blog\/wp-content\/uploads\/2017\/07\/blogging-waves-birth-390x327.png 390w\" sizes=\"auto, (max-width: 451px) 100vw, 451px\" \/><\/p>\n<p>So, I guess the moral of the story is: I&#8217;m just going to keep doing what I&#8217;m doing because even though growth has been slow, it&#8217;s also been steady and I really don&#8217;t have anything to complain about.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2nd quarter 2017 was easily the best yet for Beyond Mommying.\u00a0There were a lot of factors at play that made the quarter so successful\u00a0and while there is still plenty of room to grow, I definitely can&#8217;t complain about the progress I&#8217;ve seen. Here are the highlights from Quarter 2, 2017: My 2nd highest earnings ever [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13220,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[357],"tags":[],"class_list":["post-13212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-about-blogging"],"_links":{"self":[{"href":"https:\/\/www.beyondmommying.com\/blog\/wp-json\/wp\/v2\/posts\/13212","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.beyondmommying.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.beyondmommying.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.beyondmommying.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.beyondmommying.com\/blog\/wp-json\/wp\/v2\/comments?post=13212"}],"version-history":[{"count":3,"href":"https:\/\/www.beyondmommying.com\/blog\/wp-json\/wp\/v2\/posts\/13212\/revisions"}],"predecessor-version":[{"id":13222,"href":"https:\/\/www.beyondmommying.com\/blog\/wp-json\/wp\/v2\/posts\/13212\/revisions\/13222"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.beyondmommying.com\/blog\/wp-json\/wp\/v2\/media\/13220"}],"wp:attachment":[{"href":"https:\/\/www.beyondmommying.com\/blog\/wp-json\/wp\/v2\/media?parent=13212"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.beyondmommying.com\/blog\/wp-json\/wp\/v2\/categories?post=13212"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.beyondmommying.com\/blog\/wp-json\/wp\/v2\/tags?post=13212"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}