{"id":12803,"date":"2017-04-03T09:39:01","date_gmt":"2017-04-03T13:39:01","guid":{"rendered":"https:\/\/www.beyondmommying.com\/blog\/?p=12803"},"modified":"2017-04-03T09:39:01","modified_gmt":"2017-04-03T13:39:01","slug":"2017-quarter-1-check","status":"publish","type":"post","link":"https:\/\/www.beyondmommying.com\/blog\/2017\/04\/03\/2017-quarter-1-check\/","title":{"rendered":"Beyond Mommying 2017 Quarter 1 Check In"},"content":{"rendered":"<p>The year didn&#8217;t start out so great for me and the blog. An unexpected drop of my laptop early in the year forced me to make a decision when I lost a ton of files: continue blogging and work my booty\u00a0off to recoup the cost of data recovery or throw in the towel. If you haven&#8217;t figured it out, I chose the former. I thought the trauma and expense would be just the fire I needed under my butt to make 2017 the year of blogging bliss.<\/p>\n<p>But I&#8217;ve learned something over the past few months of this journey: I&#8217;m really good at setting goals for myself. I&#8217;m also really good at forgetting about them as I meander through this time warp that is 24\/7 parenting.<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12805 size-full\" src=\"https:\/\/www.beyondmommying.com\/blog\/wp-content\/uploads\/2017\/04\/time-warp.png\" alt=\"Parenting is some kind of crazy time warp where the days pass by agonizingly slow yet you get nothing done. via @BeyondMommying\" width=\"451\" height=\"378\" srcset=\"https:\/\/www.beyondmommying.com\/blog\/wp-content\/uploads\/2017\/04\/time-warp.png 451w, https:\/\/www.beyondmommying.com\/blog\/wp-content\/uploads\/2017\/04\/time-warp-300x251.png 300w, https:\/\/www.beyondmommying.com\/blog\/wp-content\/uploads\/2017\/04\/time-warp-298x250.png 298w, https:\/\/www.beyondmommying.com\/blog\/wp-content\/uploads\/2017\/04\/time-warp-390x327.png 390w\" sizes=\"auto, (max-width: 451px) 100vw, 451px\" \/><\/p>\n<p>But that certainly doesn&#8217;t mean I&#8217;ve achieved nothing, I&#8217;ve still been working as much and as hard as I can. I just haven&#8217;t kept up with my intended goals (like last month when I vowed to <a href=\"https:\/\/www.beyondmommying.com\/blog\/2017\/03\/01\/something-blog-post-drafts\/\">take care of one blog post draft a day<\/a>\u00a0but didn&#8217;t though I did manage to cut down my total drafts by almost \u00a0a third.)<\/p>\n<h3>So, here&#8217;s how the 1st quarter of 2017 went for Beyond Mommying:<\/h3>\n<p>My overall pageviews for the quarter only went up 2% and honestly, I&#8217;m thankful and a little bit surprised by that. Due to changes in Pinterest and a severe drop in traffic from there (down by almost half of what it was the second half of 2016).\u00a0February was my worst month since last May but a stellar start to January thanks to a promoted sponsored post I had over the new year helped to push my growth up and I&#8217;ve slowly been recovering and increasing my pageviews since its\u00a0lowest point at the end of January.<\/p>\n<p>My overall social following went up 5% with the biggest gains on Twitter (with an 8% increase) and lowest on google+ and Facebook.<\/p>\n<p>Truthfully, I&#8217;ve pretty much given up on Facebook promotion. I love Facebook and could spend every second of every day putzing around there but I just don&#8217;t get the returns from it. In fact, my Facebook referrals have basically remained stagnant over the past <em>three years<\/em> despite my overall pageviews continually going up. And while I have had spikes in my Facebook referrals which obviously result in spikes in my pageviews, I can&#8217;t guarantee those spike and even at the beginning of 2016 when I was following all the &#8220;rules&#8221; of posting various types of content to Facebook multiple times a day, I didn&#8217;t see a real change in traffic to my blog (though I will admit my Facebook reach was better.)<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-12807\" src=\"https:\/\/www.beyondmommying.com\/blog\/wp-content\/uploads\/2017\/04\/facebook-vs-pageviews-0417-1024x414.png\" alt=\"Facebook referalls versus total pageviews for www.BeyondMommying.com over a three year period.\" width=\"806\" height=\"326\" srcset=\"https:\/\/www.beyondmommying.com\/blog\/wp-content\/uploads\/2017\/04\/facebook-vs-pageviews-0417-1024x414.png 1024w, https:\/\/www.beyondmommying.com\/blog\/wp-content\/uploads\/2017\/04\/facebook-vs-pageviews-0417-300x121.png 300w, https:\/\/www.beyondmommying.com\/blog\/wp-content\/uploads\/2017\/04\/facebook-vs-pageviews-0417-600x243.png 600w, https:\/\/www.beyondmommying.com\/blog\/wp-content\/uploads\/2017\/04\/facebook-vs-pageviews-0417-390x158.png 390w, https:\/\/www.beyondmommying.com\/blog\/wp-content\/uploads\/2017\/04\/facebook-vs-pageviews-0417.png 1112w\" sizes=\"auto, (max-width: 806px) 100vw, 806px\" \/><\/p>\n<p>Instead, I&#8217;ve started posting more to google+ as I&#8217;ve heard rumors that posting your content there might help it rank better on google searches. I signed up for a paid Buffer account last September and have been using it to schedule my Tweets and Pins so I figured why not schedule some google+ content at the same time and see what happens. I haven&#8217;t seen an increased referral traffic from google+ since starting a little over a month ago and it&#8217;s too early to report any major changes in organic search traffic but maybe I&#8217;ll have some awesome news to share at my next quarterly check in!<\/p>\n<p>One place I have been keeping up with my goals is in sending out a regular newsletter. Every other Monday, I send out an e-mail newsletter with a little insight\u00a0on what&#8217;s been happening in life (which doesn&#8217;t get published anywhere else so if you don&#8217;t want to miss my life updates, be sure to <a href=\"http:\/\/eepurl.com\/bhE8az\">sign up for the newsletter<\/a>!) My e-mail list grew 18% this quarter and topped 500 subscribers which, I think, is pretty awesome for a blog the size of Beyond Mommying (AKA: small!)\u00a0I&#8217;ve been using MailChimp but have gotten a suggestion to change e-mail providers which I&#8217;m considering in order to hopefully increase my open rate which this year has averaged under 15% (ouch!&#8211;if you think you&#8217;re on the list but haven&#8217;t seen anything from Beyond Mommying recently, please check your spam folder next Monday and add newsletter@beyondmommying.com to your address book so you receive future e-mails.)<\/p>\n<p><a href=\"https:\/\/www.beyondmommying.com\/blog\/2016\/04\/14\/1st-quarter-2016-check-in\/\">Last year at this time<\/a>, after filing our taxes, I was determined to be more financially savvy with the blog for 2016. I met that goal and blog taxes for 2016 weren&#8217;t nearly as scary (my monetary compensation was much bigger than my free products received, which was the opposite for 2015). My earnings were almost double what I earned last quarter and while I accepted more free products, it was things I would have bought anyways (like the <a href=\"https:\/\/www.beyondmommying.com\/blog\/2017\/02\/22\/starting-writing-off-right-writeshop-primary\/\">WriteShop program<\/a> we&#8217;re using) or experiences we wouldn&#8217;t be able to have otherwise (like going to <a href=\"https:\/\/www.beyondmommying.com\/blog\/2017\/03\/06\/family-fun-at-ifly-fort-lauderdale\/\">iFly<\/a>) so it was worth taking the free products. And with my pending payments, I&#8217;m more than halfway to paying for the data recovery expenses (did I mention\u00a0it was <em>expensive<\/em>?!)<\/p>\n<h3>So, where do I go from here?<\/h3>\n<h4>I do have a few goals moving forward (maybe by publicly publishing them I&#8217;ll hold myself more accountable to them!):<\/h4>\n<ul>\n<li><strong>Get more guest posts published.<\/strong> I have 16 <a href=\"https:\/\/www.beyondmommying.com\/blog\/2017\/03\/01\/something-blog-post-drafts\/\">blog post drafts<\/a> that I&#8217;ve written for other site to publish that need to find a home.<\/li>\n<li><strong>Continue writing regularly.<\/strong>\u00a0I got a little lazy with the writing towards the end of 2016. I&#8217;d lost my motivation and wasn&#8217;t publishing new content as often as previously \u00a0but I&#8217;ve recently had a productivity resurgence and I hope to continue on that wave! (I published almost twice as many posts in March as I was averaging at the end of 2016, yikes!)<\/li>\n<li><strong>Increase my affiliate earnings<\/strong>. A mommy&#8217;s got to make some money, right? Read about my <a href=\"https:\/\/www.beyondmommying.com\/blog\/affiliate-links\/\">use of affiliate links<\/a> and see how you can easily support Beyond Mommying.<\/li>\n<li><strong>Try new things<\/strong>. The only path to growth is by challenging yourself and trying new things. I&#8217;m trying a new Facebook strategy starting this month and will probably be mixing up a few other things as well.<\/li>\n<\/ul>\n<h4 style=\"text-align: center;\"><em>So stay tuned for a great 2017!<\/em><\/h4>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The year didn&#8217;t start out so great for me and the blog. An unexpected drop of my laptop early in the year forced me to make a decision when I lost a ton of files: continue blogging and work my booty\u00a0off to recoup the cost of data recovery or throw in the towel. If you [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12809,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[357],"tags":[],"class_list":["post-12803","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-about-blogging"],"_links":{"self":[{"href":"https:\/\/www.beyondmommying.com\/blog\/wp-json\/wp\/v2\/posts\/12803","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.beyondmommying.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.beyondmommying.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.beyondmommying.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.beyondmommying.com\/blog\/wp-json\/wp\/v2\/comments?post=12803"}],"version-history":[{"count":2,"href":"https:\/\/www.beyondmommying.com\/blog\/wp-json\/wp\/v2\/posts\/12803\/revisions"}],"predecessor-version":[{"id":12811,"href":"https:\/\/www.beyondmommying.com\/blog\/wp-json\/wp\/v2\/posts\/12803\/revisions\/12811"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.beyondmommying.com\/blog\/wp-json\/wp\/v2\/media\/12809"}],"wp:attachment":[{"href":"https:\/\/www.beyondmommying.com\/blog\/wp-json\/wp\/v2\/media?parent=12803"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.beyondmommying.com\/blog\/wp-json\/wp\/v2\/categories?post=12803"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.beyondmommying.com\/blog\/wp-json\/wp\/v2\/tags?post=12803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}